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PPC, or Pay Per Click, is an advertising model used on search engines and other internet networks, where advertisers pay only when a user clicks on their ad.


Popular Google Ads Workshop Leader & our Creative Director Wendy Stevens Author of Amazon #1 Bestseller Reverse Google Marketing

FAQ
Frequently Asked Questions
WHAT IS SEARCH ENGINE OPTIMIZATION?
WHAT IS PPC?
PPC, or Pay Per Click, is an advertising model used on search engines and other internet networks, where advertisers pay only when a user clicks on their ad.
How Effective is PPC?
Very effective. No other traditional advertising medium provides the level of user interaction data that you can get from online advertising. Our internet marketing clients receive comprehensive reports that list which ads had the best response rate, which keyword search queries converted best, which geographic regions had the highest level of engagement with the ads, and on and on…
How Much Does PPC Management Cost?
It all depends on the competitiveness of the product or service you’re trying to promote, as well as your pre-determined ad spend budget.
There is no minimum monthly ad-spend requirement for us to manage your internet advertising campaigns, though we typically encourage our clients to budget a little more during the initial months. This helps us to gauge the actual amount of visitors your ad campaign will reach, as well as provide additional insight into the effectiveness of the recommended search keywords.
DO I NEED SEO IN MY WEBSITE?
Can You Help Me Get Results?
Yes, marketing is our passion and our expertise. We can help you get the best for your business. As part of being a Google Partner, we are constantly held to high standards in terms of performance and customer satisfaction.
Are PPC Results Measurable?
Yes, they are. Our team uses a mix of leads and sales tracking technology to gather the information everyone needs. From there, we will optimize your campaign based on that data. We can break down the monthly reports in terms of impressions, clicks, cost, click through rate, and most importantly conversions. If you need further analysis, your PPC analyst will be happy to pull any numbers.
Where Do I Start?
You are most welcomed to schedule an initial consultation with our team or request a free PPC audit. Simply give us a call at 800-662-2692 or schedule a meeting with our Creative Director, Wendy Stevens.