PPC, or Pay Per Click, is an advertising model used on search engines and other internet networks, where advertisers pay only when a user clicks on their ad.

Very effective. No other traditional advertising medium provides the level of user interaction data that you can get from online advertising. Our internet marketing clients receive comprehensive reports that list which ads had the best response rate, which keyword search queries converted best, which geographic regions had the highest level of engagement with the ads, and on and on…

It all depends on the competitiveness of the product or service you’re trying to promote, as well as your pre-determined ad spend budget.

There is no minimum monthly ad-spend requirement for us to manage your internet advertising campaigns, though we typically encourage our clients to budget a little more during the initial months. This helps us to gauge the actual amount of visitors your ad campaign will reach, as well as provide additional insight into the effectiveness of the recommended search keywords.